The greenwashing is only part of a much deeper process of transformation we are going through, of a paradigm shift in which it is no longer the beast who threatens the reason, but the reason who has become the beast about to devour us; in which beauty is no longer understood as the opposite of monstrosity, but as something containing it.

Image after Edgar Wallace and Merian C. Cooper's King Kong (1933) [fu/fd], Minoru Yamasaki and Emery Roth & Sons' World Trade Center (1973) [fu/fd] and Getty Images' gorillas [fu/fd].